Idealabs is Delighted conducting the first ever Designathon by CA Technologies.
The objective is to bring creative minds together, think beyond and design the experience of tomorrow. Inviting all design innovators to participate in “Design-A-Thon” to solve real-time IT challenges involving design and its application in the disruptive era of Artificial Intelligence and Machine Learning.
Designathon started with Design Thinking primer by Honey Bajaj that gave participants an understanding of Design thinking and different methodologies around Design thinking. Honey Bajaj has 10 years of experience in multiple roles as User-interface Designer, Lead product designer, Design Strategist, Executive Chairperson and Entrepreneur with extensive work in India and United States.
Designathon got the Excellent participation of 96 Designers/Product managers, 26 teams from more than 28 companies which is shortlisted to 12 teams from 18 organizations after the first round of validation.The best part is most teams who didn’t get through first round stayed back and joined the selected ideas displaying a great spirit of collaboration.
10 mentors also including International mentors traveling from CA technologies – Design Centre of Excellence Kevin Mackey, Melissa Sissco, Mike Parker, Shveta Verma, Ruchi Saxena, Avneesh Bhatnagar, Ishrat Aziz apart from Pankaj Diwan, Honey Bajaj was involved in mentoring all through the day.
Final validation by 3 Senior Jury members Tanuj Vohra, Paul Pedrazzi and Viiveck Verma.
The Winners were given I-PADs as a token of appreciation.